WRAP's vision is a world in which resources are used sustainably.
Our mission is to accelerate the move to a sustainable resource-efficient economy through
- re-inventing how we design, produce and sell products,
- re-thinking how we use and consume products, and
- re-defining what is possible through re-use and recycling
WRAP works, uniquely and by design, in the space between Governments, businesses, communities, innovative thinkers and individuals – forging partnerships and developing ground-breaking initiatives to help the UK use resources more sustainably. We have strong relationships with Government decision makers; with business leaders with the ability to influence powerful supply chains and with individuals through our highly respected consumer campaigns.
WRAP works in a distinctive way – developing evidence where there is a knowledge gap, bringing together the right people to work on specific issues, to develop solutions and then, finding ways to implement them.